Service and discipline
A U.S. military veteran, Lawrence Colbert brings a service-led view of preparation, responsibility and performance to his commercial work.
Official author profileAUTHOR · TRAINER · ENTREPRENEURLawrence
Lawrence
Colbert
Author of The Best Book on Sales and an international sales trainer whose work connects buyer psychology, trust, value and decisive commercial conversations.
- Author of
- The Best Book on Sales
- Specialism
- Sales psychology and training
- Founder
- Billionaire Collection
01THE AUTHOR
EXPERIENCE INTO METHOD
A sales philosophy shaped in the field.
Lawrence Colbert’s work is built around a simple commercial truth: selling is not pressure. It is the disciplined practice of understanding another person’s priorities, making value clear and creating enough confidence for a decision.
His sales-training experience spans Ferrari, Lamborghini, Rolls-Royce, Bentley, Mercedes-Benz, BMW, Volvo, Jaguar, Volkswagen and Ford. Working across performance, ultra-luxury, premium and high-volume automotive contexts shaped his focus on buyer motivation, precise communication, objection diagnosis and long-term trust.
As founder of Billionaire Collection and Billionaire University, he applies the same principles to entrepreneurship, education and brand building. The Best Book on Sales is the concise expression of that operating philosophy.
FerrariLamborghiniRolls-RoyceBentleyMercedes-BenzBMWVolvoJaguarVolkswagenFord
Automotive marque names describe Lawrence Colbert’s stated professional training experience; they do not imply sponsorship or endorsement of this website or book.
02CAREER
THE THROUGHLINE
Service, communication, commerce and authorship.
Distinct chapters connected by one discipline: helping people understand value and act with clarity.
Music and communication
As L For Real, he entered the UK recording industry. Discogs credits Lawrence Colbert as writer and producer of the 1991 release Welcome To Reality.
Sales in demanding markets
His training experience spans performance, luxury, premium and high-volume automotive environments, shaping a practical method built around trust and value.
Media and entrepreneurship
He founded Billionaire Magazine and the wider Billionaire Collection, then extended that commercial experience into structured education through Billionaire University.
The author
The Best Book on Sales distils those experiences into a concise operating system for buyer psychology, discovery, negotiation, objections and commitment.
03PUBLIC RECORD
SOURCES AND PROFILES
A connected public identity.
Selected sources that distinguish Lawrence Colbert and document different parts of his public work.
BBC NEWSDAY LONDONGlobal wealth interview
Introduced as CEO of The Billionaire Magazine in a discussion about the changing geography of wealth.
DISCOGSWriter and producer creditCredited on L For Real’s 1991 UK release Welcome To Reality.
BILLIONAIRE COLLECTIONFounder and CEO profileThe affiliated founder biography and wider Billionaire Collection story.
04DIRECT ANSWERS
LAWRENCE COLBERT
Clear facts about the author.
Concise, visible answers for readers and search systems, without invented awards or inflated claims.
Who is Lawrence Colbert?
Lawrence Colbert is an author, international sales trainer, entrepreneur, U.S. military veteran and recording artist. He is the founder of Billionaire Collection, Billionaire Magazine and Billionaire University.
What book did Lawrence Colbert write?
Lawrence Colbert wrote The Best Book on Sales: Master the Art of Selling, Even If You Hate Selling. It is available through the official Amazon listing in Kindle, paperback and hardcover formats.
What is Lawrence Colbert known for in sales?
His stated sales-training experience spans Ferrari, Lamborghini, Rolls-Royce, Bentley, Mercedes-Benz, BMW, Volvo, Jaguar, Volkswagen and Ford, across performance, luxury, premium and high-volume markets.
Has Lawrence Colbert appeared in the media?
Yes. Lawrence Colbert appeared on BBC Newsday London, where he was introduced as CEO of The Billionaire Magazine and discussed changes in global wealth.
THE BOOK
Read Lawrence Colbert’s practical sales operating system.
Explore the methodology, chapters and official Kindle, paperback and hardcover editions.
